WEBSITE DESIGN FOR SMALL BUSINESSES
What kind of website does your business actually need?
A good website isn’t about choosing a package with the right number of pages. It’s about understanding your business, your customers and what you need the website to do.
We design and build websites for small businesses across New Zealand and Australia – from focused one-page websites to ecommerce and membership sites.
You don’t need to know which one you need before we talk. That’s part of what we’ll work out together.
BEFORE WE START BUILDING
We start with the business, not the website.
Before we decide on pages, features or functionality, we need to understand what the website is there to do.
O1
What are you trying to achieve?
Are you starting something new, replacing an existing website, selling online, building a membership, or changing direction?
O2
Who does the website need to work for?
We look at who your customers are, what they need to understand and what will help them take the next step.
O3
What does your business need right now?
Not every business needs a large website or lots of functionality. We work out what makes sense for where the business is now — while keeping where you’re heading in mind.
O4
Is anything else getting in the way?
Sometimes the website isn’t the first thing that needs solving. Your offers, messaging, customer journey or systems might need a little work before we build.
That’s how we work out what your website actually needs — rather than starting with a package and trying to fit your business into it.
WEBSITE OPTIONS
The right website depends on what your business needs it to do.
These are some of the most common starting points for the websites we build. They aren’t rigid packages — the right website may combine elements of more than one.
You don’t need to choose one before we talk. That’s part of what we’ll work out together.
01
One-Page Websites
When your business is clear and the customer journey is straightforward.
A one-page website can be all you need when you have a focused offer, a clear audience and one main action you want people to take.
Rather than spreading a small amount of content across several pages, we create one well-structured journey that takes people from understanding what you do to knowing what to do next.
02
Multi-Page Websites
When your business needs more room to explain, organise and guide.
A multi-page website gives your services, story, proof and important information their own space, while keeping the overall customer journey clear.
We work out what information your customers need, then create the pages and structure that make sense for the business.
03
Ecommerce Websites
When buying online is part of the customer journey.
Ecommerce websites need to do more than display products. Customers need to be able to find what they’re looking for, understand what they’re buying, make a decision and complete their purchase easily.
We look at the products, categories, customer journey and functionality the business needs before deciding how the shop should be structured.
04
Membership Websites
When the website needs to do something after someone joins.
Membership websites have another layer to think about. It’s not only the public website that matters — it’s what happens once someone logs in.
We consider member access, courses or content, navigation, payments and the ongoing member experience so the website works for both the business and the people using it.
HOW WE WORK TOGETHER
From first conversation to a website that’s ready to work for your business.
You don’t need to arrive with everything worked out. We guide you through the process, asking the right questions, making recommendations and keeping the project moving.
01
Let’s Chat
We start with a short chat about your business, what’s happening now and what you’re hoping the website will help you achieve.
02
Understand what you need
We look more closely at your business, customers, offers and existing online presence so we can work out what the website actually needs to do.
03
Recommend the right approach
We recommend the website structure, content and functionality that make sense for your business — and flag anything that needs sorting before we build.
04
Plan, design & build
We bring the content, customer journey and design together, then build the website and work through the details with you.
05
Launch & next steps
Once everything is checked and ready, we launch. We’ll also make sure you know what happens next and what support is available if you need it.
Let’s Chat
We start with a short chat about your business, what’s happening now and what you’re hoping the website will help you achieve.
01
02
03
04
05
Understand what you need
We look more closely at your business, customers, offers and existing online presence so we can work out what the website actually needs to do.
Recommend the right approach
We recommend the website structure, content and functionality that make sense for your business — and flag anything that needs sorting before we build.
Plan, design & build
We bring the content, customer journey and design together, then build the website and work through the details with you.
Launch & next steps
Once everything is checked and ready, we launch. We’ll also make sure you know what happens next and what support is available if you need it.
